Clients & Case Studies

Apollo: Historic & Victoria Theaters

Environmental Signage

We are currently designing a comprehensive signage program for two major projects with the legendary Apollo: the renovation of their Historic Theater — the site of countless legendary performances — and the new construction of the Apollo’s Victoria Theater, where future artistic programming is expected to be equally iconic.

Client Overview

Bard Prison Initiative

Branding, Print Collateral, Web Design, Digital Marketing

BPI’s work is rooted in a groundbreaking college-in-prison program and educational equity in the NY area and through a national consortium. As a long-standing client, our work with BPI encompasses all facets of the organization’s communications design and creative strategy.

St. Ann’s Warehouse

Branding, Environmental Signage, Print Collateral, Web Design, Digital Marketing

Flyleaf Creative has partnered with this Tony Award-winning theatrical producer and global arts presenter for 25 years. Our work includes evolving their unique brand; a comprehensive signage program for their Brooklyn home; website redesigns including a Spektrix ticketing integration; and innovative, award-winning season brochures.

Hudson Valley Shakespeare

Brand Identity System and Guidelines

One of the region’s premiere professional non-profit theater companies prepares to welcome audiences to their new permanent home featuring a sustainable ethic and stunning view of the Hudson River, and with it, unveils a new name and visual identity.

Client Overview

Longwood Gardens

Print Collateral, Digital Marketing

Longwood is revered as one of the world’s great botanical gardens, with more than a million guests each year. Our work involves bi-annual direct mail and digital membership acquisition campaigns in which we create dazzling designs uniquely showcasing how, at Longwood, garden design, horticulture, and the arts interplay to inspire and enlighten guests.

Client Overview

Yogi Berra Museum & Learning Center

Web Design, Branding, Print Collateral, Digital Marketing

Flyleaf Creative has helped bring the Museum’s mission, which uses the values of Yogi Berra as a touchstone, to life with bold, user-friendly designs. Museum visitors and supporters have encountered our work in the form of accessible website features, eye-catching fundraising materials, and online educational programming tools.

Negro Leagues Baseball Museum

Web Design

NLBM is the nation’s foremost preserver and presenter of African American baseball history. Launched in 2022, Flyleaf Creative designed two award-winning websites which brought in-museum exhibitions to vibrant digital life using dynamic visuals and interactive features.

Client Overview

MCC Theater

Branding, Environmental Signage, Print Collateral, Digital Marketing

MCC has over 40 years of groundbreaking off-Broadway theater under their belts. We designed custom signage and an inaugural advertising campaign for the move into their first permanent theater space in 2019. Other work includes establishing a cohesive but flexible system of brand identity tools, key art, and institutional design needs.

Client Overview

Knight First Amendment Institute

Print Collateral, Digital Marketing

Flyleaf Creative’s relationship with KFAI is one spanning years of extraordinary projects. From Annual Reports to symposium key art and so much more, our work with the organization — which was established by Columbia University and the John S. and James L. Knight Foundation — supports their efforts to defend the freedoms of speech and the press.

Client Overview

Theatre Row

Environmental Signage, Branding

Flyleaf Creative was hired for design work coinciding with the renovation of this Off-Broadway complex in the heart of the Theater District which welcomes over 125,000 patrons each year. We designed a supergraphic to activate their building’s renovated interior and did additional signage and branding systems work.

Client Overview

Litmus Press

Web Design

Creating a singular digital home for the poetry and writings from three different presses, Flyleaf Creative launched a new website for Litmus Press that highlighted their comprehensive catalog and many contributors with a feature-rich, elegant, and engaging design.

Client Overview

Lavelle Fund for the Blind

Web Design, Branding

Lavelle is a grant-making foundation which supports programs that help NY residents who are blind or visually impaired live independent and productive lives. Flyleaf Creative was tasked with a visual identity redesign and designing an ADA-compliant website customized for those accessing grants.

Client Overview

International Festival of Arts & Ideas

Branding, Environmental Signage, Print Collateral, Web Design, Digital Marketing

Arts & Ideas is an acclaimed annual festival of innovative, multidisciplinary art events in New Haven, CT. For them, Flyleaf Creative led branding, creative/marketing strategy, executing design work city-wide, and creating two award-winning websites.

Client Overview

PEN America

Web Design, Branding, Digital Marketing

PEN America is the world’s oldest and most prestigious literary and human rights organization. They approached us to direct/manage the complete redesign of their brand through their website and create a comprehensive, easy-to-use archive site composed of more than 1,500 hours of audio and video recordings from their historically significant collection.

Client Overview

Tow Youth Justice Institute

Web Design, Branding, Annual Report

TYJI at University of New Haven has been instrumental in juvenile justice reform in Connecticut. As they reached a 10-year milestone, it was time for a brand that could express who they are and position them for future success. We created a brand brief to serve as a foundation for developing a new logo, tagline, and brand guidelines that could be easily applied to materials including presentations, emails, and their first annual report.

Client Overview

Weinberg Center for the Arts

Web Design, Spektrix Integration

The Weinberg Center for the Arts showcases a wide range of arts and educational programming in central Maryland, operating out of its historic 1926 movie palace as well as the New Spire Arts Stages. With the recent acquisition of the latter venue, the Weinberg team expressed a need to strategize on digital communications and update their website to help orient visitors, while enhancing the prominence of membership offerings and support opportunities.

Client Overview