Arts, Literature, and Culture
Education and Advocacy
Apollo: Historic & Victoria Theaters
Environmental Signage
We are currently designing a comprehensive signage program for two major projects with the legendary Apollo: the renovation of their Historic Theater — the site of countless legendary performances — and the new construction of the Apollo’s Victoria Theater, where future artistic programming is expected to be equally iconic.
Bard Prison Initiative
Branding, Print Collateral, Web Design, Digital Marketing
BPI’s work is rooted in a groundbreaking college-in-prison program and educational equity in the NY area and through a national consortium. As a long-standing client, our work with BPI encompasses all facets of the organization’s communications design and creative strategy.
Client Overview Annual Report Case StudySt. Ann’s Warehouse
Branding, Environmental Signage, Print Collateral, Web Design, Digital Marketing
Flyleaf Creative has partnered with this Tony Award-winning theatrical producer and global arts presenter for 25 years. Our work includes evolving their unique brand; a comprehensive signage program for their Brooklyn home; website redesigns including a Spektrix ticketing integration; and innovative, award-winning season brochures.
Client Overview Season Brochure Case StudyYogi Berra Museum & Learning Center
Web Design, Branding, Print Collateral, Digital Marketing
Flyleaf Creative has helped bring the Museum’s mission, which uses the values of Yogi Berra as a touchstone, to life with bold, user-friendly designs. Museum visitors and supporters have encountered our work in the form of accessible website features, eye-catching fundraising materials, and online educational programming tools.
Negro Leagues Baseball Museum
Web Design
NLBM is the nation’s foremost preserver and presenter of African American baseball history. Launched in 2022, Flyleaf Creative designed two award-winning websites which brought in-museum exhibitions to vibrant digital life using dynamic visuals and interactive features.
Longwood Gardens
Print Collateral, Digital Marketing
Longwood is revered as one of the world’s great botanical gardens, with more than a million guests each year. Our work involves bi-annual direct mail and digital membership acquisition campaigns in which we create dazzling designs uniquely showcasing how, at Longwood, garden design, horticulture, and the arts interplay to inspire and enlighten guests.
MCC Theater
Branding, Environmental Signage, Print Collateral, Digital Marketing
MCC has over 40 years of groundbreaking off-Broadway theater under their belts. We designed custom signage and an inaugural advertising campaign for the move into their first permanent theater space in 2019. Other work includes establishing a cohesive but flexible system of brand identity tools, key art, and institutional design needs.
Knight First Amendment Institute
Print Collateral, Digital Marketing
Flyleaf Creative’s relationship with KFAI is one spanning years of extraordinary projects. From Annual Reports to symposium key art and so much more, our work with the organization — which was established by Columbia University and the John S. and James L. Knight Foundation — supports their efforts to defend the freedoms of speech and the press.
Theatre Row
Environmental Signage, Branding
Flyleaf Creative was hired for design work coinciding with the renovation of this Off-Broadway complex in the heart of the Theater District which welcomes over 125,000 patrons each year. We designed a supergraphic to activate their building’s renovated interior and did additional signage and branding systems work.
Litmus Press
Web Design
Creating a singular digital home for the poetry and writings from three different presses, Flyleaf Creative launched a new website for Litmus Press that highlighted their comprehensive catalog and many contributors with a feature-rich, elegant, and engaging design.
Lavelle Fund for the Blind
Web Design, Branding
Lavelle is a grant-making foundation which supports programs that help NY residents who are blind or visually impaired live independent and productive lives. Flyleaf Creative was tasked with a visual identity redesign and designing an ADA-compliant website customized for those accessing grants.
International Festival of Arts & Ideas
Branding, Environmental Signage, Print Collateral, Web Design, Digital Marketing
Arts & Ideas is an acclaimed annual festival of innovative, multidisciplinary art events in New Haven, CT. For them, Flyleaf Creative led branding, creative/marketing strategy, executing design work city-wide, and creating two award-winning websites.
PEN America
Web Design, Branding, Digital Marketing
PEN America is the world’s oldest and most prestigious literary and human rights organization. They approached us to direct/manage the complete redesign of their brand through their website and create a comprehensive, easy-to-use archive site composed of more than 1,500 hours of audio and video recordings from their historically significant collection.