Case Studies

Evolving with Clients

Flyleaf Creative takes a tailored approach toward each client. Every process has a narrative that speaks to a history and a future that grows communities, content, and audience engagement.

Negro Leagues Baseball Museum

The nation’s foremost preserver and presenter of African American baseball history.

Our work: Complementing an in-museum experience by bringing two of their exhibitions, which chronicle the history and impact of Black and Latino athletes, to vibrant digital life, engaging older baseball fans and young students alike with dynamic visuals and interactive features. Our first website, Barrier Breakers, launched in April 2022.

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Bard Prison Initiative

College-in-prison organization offering rigorous degree programs in New York and through a national consortium.

Our work: Vitalizing their digital and print marketing and fundraising communications, deepening their branding system, establishing a digital marketing strategy, redesigning their website to highlight all facets of their work, and instituting a communications strategy in preparation for the broadcast of PBS’s docuseries about their work, College Behind Bars.

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St. Ann’s Warehouse

Tony Award-winning theatrical producer and global arts presenter in New York for 40 years.

Our Work: Ongoing design needs as design firm of record for 25 years, including evolving their unique brand, a comprehensive signage program for their newest venue in Brooklyn Bridge Park, website redesigns including integration with Spektrix ticketing, innovative season brochures, show key art, and capital campaign/development mailings and collateral.

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Theatre Row

Off-Broadway multi-theater complex in the heart of the Theater District which welcomes over 125,000 patrons each year.

Our Work: Designing a supergraphic to activate their building’s renovated interior and other signage templates/display systems, building a branding toolkit for their new mark, and designing a logo and branding suite for their newest artistic incubator initiative.

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The Lavelle Fund for the Blind

A charitable grant-making foundation dedicated to supporting programs that help New York residents who are blind or visually impaired live independent and productive lives.

Our work: Ensuring accessibility of their brand and website for users with visual impairments, customizing the website experience for those accessing grants, and securing content on their site, such as grant-related materials, to make them exclusively accessible to board members.

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Lavelle Fund website homepage.

Longwood Gardens

One of the world’s great gardens where garden design, horticulture, and the arts interplay to inspire and enlighten guests.

Our Work: Stimulating member renewals and acquisitions with a dazzling mail campaign to correlate with the reopening of their Main Fountain Garden in 2017 and creating both mail and digital campaigns twice each year since.

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MCC Theater

Off-Broadway theater producing groundbreaking works for over 40 years.

Our Work: Establishing a cohesive but flexible system of brand identity tools for institutional and show-related materials, creating branding guidelines and key art for five shows per season, and positioning the organization for the opening of their new theater complex in Hell’s Kitchen including an extensive signage program and outdoor advertising campaign.

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Yogi Berra Museum & Learning Center

Keeping Yogi Berra’s legacy alive and imparting his values — respect, perseverance, sportsmanship, and excellence — to a whole new generation.

Our Work: Engaging supporters and visitors of the Museum with an easily navigable website featuring bold, simple, and accessible designs, digitizing the museum experience when in-person visitation wasn’t possible, and expanding the museum’s reach for educational programming and materials.

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Yogi Berra Museum website.

The Racial Imaginary Institute (TRII)

Interdisciplinary cultural laboratory, co-founded by MacArthur Grant winner Claudia Rankine.

Our Work: Establishing a logo and visual identity, and creating an immersive website experience highlighting the digital multimedia content that constitutes each issue of their work.

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PEN America Digital Archive

Capturing more than 50 years of cultural programming at the intersection of literature and freedom of expression advocacy.

Our Work: Creating a comprehensive, easy-to-use archive composed of more than 1,500 hours of audio and video recordings from PEN America’s collection which provides a unique historical perspective on the way Americans and American culture engaged, and at times disengaged, with the outside world during pivotal moments in history.

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International Festival of Arts & Ideas

Acclaimed annual festival of innovative, multidisciplinary art events in New Haven, CT.

Our Work: Strategic planning and marketing consultation including expanding their digital ad presence, revitalizing the Festival’s brand/logo, designing an extensive signage program for venues and wayfinding around the city, and creating two award-winning website redesigns.

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PEN American Center

World’s oldest and most prestigious literary and human rights organization.

Our Work: Directing and managing the complete redesign of their brand through, their primary vehicle for mobilizing writers to defend freedom of expression. Work included collaboration on identity development tools and scoping features and technical requirements for the NEH Grant Application.

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