About this project
Flyleaf built an extensive branding campaign for Act French, the French Embassy's six-month theater festival. Flyleaf was first charged with inventing a logo (in the style of old-time stage house marquees) that would distinctly brand the festival and also 1) stand out within already well-known institutional brands such as their partnering venues and, 2) work in a variety of media platforms (newsprint, web and letterpress). Building on those directives, Flyleaf developed color and typographic palettes that further reinforced the brand as visually distinct and capable of surviving a six-month long marketing effort. Campaign components included letterhead system, press kit, brochure, web site, and advertising for both print and the web.